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It's not for everyone. it takes a while to get used to.

Ello is just another way to spread and consume content.

OK? That doesn't stop it from being a shitty way to spread and consume content.

It's new. I really hope people aren't saying the same thing about my stuff when I first release it.

It's okay, just label your UI so users don't have to guess what a button might do and most people will be fine