In other words, pot for elitists. It's not enough to just open a different kind of store, the marketing has to establish a hierarchy. And people will eat it up too, who can resist the opportunity to signal that you're better than some other group of people?
The first part of this sentence makes the second part ironic.
Realistically, it can't be BOTH the property of countercultural rebels, AND completely legal. Pick your poison.
Cannabis though almost certainly will (or at least a step below- general acceptance but not universally used)
Its illegality was an obstacle to widespread acceptance that is being removed.
Most mature products (particularly of leisure) have an associated hierarchy of quality. Top shelf vs. bottom shelf liquor. Name brand food products vs. generic. High fashion outlets vs. walmart.