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"This morning, Seth used his much respected blog..."

His blog is not much respected.

Who is this guy anyways? I saw lots of submits to his blogs on HN and other sites, but they seemed short, shallow and uninteresting, so I figured they were posted because Seth Godin is some kind of authority, not because they were so good posts. But I never figured out when and how he became such an authority.

I guess he wrote some books. Also, he has a very distinctive hairstyle.

http://en.wikipedia.org/wiki/Seth_Godin

Some of his books are not bad actually. At least I did like „Survival is not Enough“ and did agree with many things he says in „Permission Marketing“.

His recent activity however is not interesting at all, I quit reading his blog long time ago: http://rimantas.com/en/archives/2008/04/29/bye-seth/ :)

Godin is not a great blogger. He is primarily a speaker to business and seems quite good at that. Here is a video of him at Google three years ago (i.e. at the apex of Google the company) where he basically summarizes all the things he gets worked up about. I think it's a pretty effective message.

http://video.google.com/videoplay?docid=-6909078385965257294

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