This is just like MerchantCircle, GetSatisfaction, etc. How many of these types of sites can businesses bear before deciding enough is enough? I don't think there's room for many more.
I wonder when fingers will be broken because an internet company thinks they can get into the extortion business without hiring any goons. Seriously. Legal responses are limited, and it's only a matter of time before a targeted company decides to try Plan B because Plan A sucks.
Cool, then once I get sick of programming I can change couriers and become a Web2.0 goon.
They have to undercut all of them by doing it themselves. If big brands start publishing this stuff on their own sites, no one will bother with the other sites.