> What makes Trader Joes Trader Joes is that they carefully curate the entire experience and having a loss of control over how they are presented to the customer is a big deal.

Ha! Every Trader Joe's I've ever shopped at has actually been a pretty miserable shopping experience. I keep going back because their stuff is so good, but it's not a carefully curated experience, unless the curators are sadistic. They're ruthlessly efficient, and have sales per square foot figures that are the envy of the grocery industry.