Monads are useful even in imperative languages. They're just a context with a way of specifying how actions get chained together. Scala, Swift, and a number of other imperative languages have adopted monads (like Maybe) to great effect.

Conversely, the state monad (for example) has seen less adoption. Probably because it's a little difficult to grasp, and imperative languages just rely on mutable state for a similar effect. The state monad provides some nifty extras above and beyond variables as they appear in imperative languages, but you can't argue with the low learning curve of throwing a value into a variable and mutating it.

As for the article, I really like the API presented here. I'd worry about the performance penalty of sprinkling method_missing throughout my code, but the code clarity is phenomenal.