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Comment by no_future | Hacker News Reader

how does yahoo actually generate revenue now? the only people I know of that mainly use Yahoo mail are in countries like India where ads are worth next to nothing, and nobody uses Yahoo search. Is it just from ads on their properties?

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Fairly straightforward: They sell ads (80% of revenue). 75% of them are to folks in the Americas. There is roughly a 50/50 split between search ads and display ads.

The Yahoo search engine is more popular than every product made by a YC company. Combined. Its chief draw is that it is on people's home page or in their toolbar.

For these and other scintillating insights: https://investor.yahoo.net/results.cfm

They're consistent #2 in total unique desktop visitors, and sometimes take over the first spot.

http://www.cnet.com/news/yahoo-tops-the-most-trafficked-web-...

But the answer to your question is indeed "other properties". Finance, News, Sports, Fantasy Sports are consistent category leaders (or make it into top 5 in their respective categories).

For what it's worth I have actually started using Yahoo! for the first time again in years. I really like the Aviate home screen replacement for android, which got me hooked on News Digest app, and now I'm using IFTTT to push pictures to flickr automatically because you get 1GB free storage and flickr really has the best photo viewing experience out there. It's way better than Dropbox, Google Drive or Amazon Cloud for looking at pictures.

These days it seems to be from investing. Alibaba, now apparently SnapChat.

That does not constitute revenue under accounting rules.

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