Have you considered letting the customer upload an image of their artwork so they can get an idea of what it will look like even better?.
Love the UX btw.
Love the UX btw.
So I can upload photos of my kids and their cousins, choose frames (from a handful of frame options and about a dozen possible sizes -- not custom-sized!) and they ship me framed prints ready to hang on the wall.
Pricing starts at < $4 for a framed, matted 4x6 photo -- though obviously this is a different sort of product from the OP's custom framing (and also production costs will be significantly lower in Malaysia).
Also might be cool to have a variety of stock images of different types for those who don't have the image but can try it with something similar :).