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It looks like a combination of (social) search, OneNote & PowerPoint.

It seems to let you find, store and organize information. Then you may also format it for presenting.

That's what I got from the ad anyway.

When I first saw and started using OneNote it was a beautiful experience and felt so different from every other Microsoft product. So far, Sway could have that feel do if they do it right.

Except when you try to print on OSX!

I thought that until it destroyed one of my notebooks. All 55 pages of it. I now use vim outliner and svn.

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