This kind of stupid fruitless horseplay does not in any way contribute to the emergence of "some good apple contenders". What is needed is companies who are willing to put the effort to figure out what would make their customers satisfied and then turn it into a product. Look at the Zune HD and its Zune jukebox software and Zune marketplace - Microsoft took Apple's successful model, improved slightly on the implementation, mainly esthetically not functionally, but still, and made a great "apple contenders".