That actually makes it easier. Build a non-profit competitor, get the press, charities & public behind it and shame the fuckers in to switching. With material like that it would be like shooting fish in a barrel.
I refuse to believe this.
AUSTIN, R. 2004. Shame of It All: Stigma and the Political Disenfranchisement of Formerly Convicted and Incarcerated Persons, The. Colum. Hum. Rts. L. Rev., 36, 173.
Most common people have no incentive apart from the moral appeal of it unless they are directly effected by this injustice. The press is largely a privately owned business these days and rest of the system has a lot of vested interest in keeping this unjust system up and running.
Corrections officers have strong unions with ironwood support from their legislators, so it is very difficult to get the executive branch in most states to care about anyth that pisses the unions off.