Self-promotion is one of the really hard problems to solve. Some of my least favorite subs that I really want to like (/r/Entrepreneur is an especially egregious example) have this problem severely. If I see another self-aggrandizing blogger post a link promoting their system for making money on the internet with information products, I'm gonna catch their hair on fire.

So, you say "content creator", I say "people trying to sell me shit that I don't want".

I've got stuff to sell, websites I want to promote, etc. too. But, I accept that the cost of me having a nice community I want to be a part of, that isn't focused on consumption as the only purpose in our lives, means I shut up about it except when it's really relevant and someone else brought it up.