Mary Jo Foley is a well-known Microsoft reporter and has been for a lonnnnnng time (I would bet on 15 years without Googling). She's also sharp and plugged into the tech scene, with the usual savviness to develop sources inside corps. I've met her at a couple conferences. She's probably read a few Asimov books.

What I think the quote shows is not a lack of awareness about other uses of "Asimov" but that much of her stories are copy-pasted from emails with Microsoft marketers. Someone in Microsoft (Azure?) wants you to know about "Asimov"... perhaps an announcement next week? This way Mary Jo looks like she is relevant and you are primed to want to learn more...

Edit: I agree with the facepalm, just for different reasons