Our app got rejected again. We're trying to figure out why.
graffitigeo.posterous.com
graffitigeo.posterous.com
Actually for app reviewing throughput purposes, disqualifying the app on the first major thing they catch is a good idea on Apple's part.
just to say it isn't a sensible policy a priori is incorrect I believe.
Same deal here. No one (or almost no one) spends 2 months coding an iPhone app, only to just flat-out give up when it gets rejected. They fix the problem (or what they think is the problem after attempting to decipher Apple's rejection notice), and get back in line. By implementing this policy, Apple decreases their efficiency by adding managerial overhead - instead of one reviewer getting assigned one ticket once and handling three problems, those three problems are spread out over (I'm guessing) three different reviewers, which means time wasted dealing with each reapplication.
Anyone who's ever developed software understands this intuitively: If you're fixing a reported bug, and in the process of doing so, discover a related bug which you know will be reported eventually, you don't fix the first and ignore the second. It may seem attractive, but you just know that another full cycle of report -> project manager -> scheduling -> reassignment -> new developer reading & getting caught up -> fixing -> QA is just wasting everyone's time.
Not to mention, making app developers, who are literally walking Apple profit machines, go to the back of the queue time and time again without even telling them why is just stupid business.
We know from some reports that they're reviewing 8500 apps per week over (supposedly) 40 reviewers. That's about 10 minutes per app per reviewer per 8 hour workday.
So imagine you're the cashier at Taco bell and you have 10 seconds to fill an entire order. The line is hundreds deep. When someone comes up and says "I'd like a Whopper and..." do you spend time trying to correct that person, or do you yell NEXT! and kick him out of line?
Yes, but the question is: what percentage of those are apps that have already been submitted and rejected, and are back for their 2nd (or 3rd or 4th...) time? Your analogy is a good one, but I think it breaks down when you're kicking a large percentage of people out of line, and none of them are leaving.
sorry if you feel I'm slightly mixing metaphors. Sometimes I feel like I'm chatting in a forum of frogs in a pot of rising heat.
It really does not matter if you think they are right or wrong. Watch the vid and decide if that's what you want to attach your startup fortunes to. I can understand why some funds would have been motivated to focus on iPhone apps last year. At this point, I wouldn't touch an iPhone startup without an ironclad insider contract with Apple.
Again repetition in short published list. Am I going insane? Do you also see this?
The current version in the App Store is 1.0, we've since posted 1.1 and are nearing a completion of 1.2 ;) Perhaps we just skip 1.1 by the time this gets approved.