This email may be worth millions of dollars in sales

Previous discussion: https://news.ycombinator.com/item?id=8357207 (219 points, 5 days ago, 73 comments)

Quote: "Our product, Acme, is different. We're designed to help improve your'e [sic] company's performance ..."

What? This is the winning email, written by a borderline illiterate? But maybe I'm thinking about this all wrong -- maybe people who don't cringe at this level of literacy are the target audience.