If you're doing it to show a future employer, then a full-featured modern website with cleanly written code is a great work example. (Though a deep-pocketed institution might consider paying someone to do this type of work.)
UNLESS you have a specific domain you want to work in. Or you have a company you want to get a job at and they work in a particular niche.
I also agree with zorrb, as I used to be plagued with wanting to go above and beyond with every academic project. The problem is you have limited time, and you can find a better use for it working on something that is more flexible.
It also helps to begin with a strong interest in a specific field, and extra knowledge to back it up, so you don't waste a lot of time doing introductory research to get up to speed.
If you're here, then you're likely more entrepreneurial. Do the easy project, and spend your extra time working on a start-up idea or connecting with classmates to find a co-founder for something bigger.