The article makes makes broad sweeping claims (unsubstantiated, needless to say) about a generation (neurotic/narcissistic/wussy) with a linkbait title "generation wuss". The article isn't even clever or insightful. We've heard the horror of "participation trophies" a thousand times before. Yawn.

In the article he also manages to make light of bullying. He puts cyber-bullying in scare quotes (as if it isn't a real thing) and by talking about people who "feel" bullied. As if the emotional distress people feel isn't the essence of being bullied. He then pokes fun at somebody who committed suicide for being a wuss who can't handle a prank. That's such a vile thing to do.

Then the article tries to deflect criticism by proclaiming that people who roll their eyes at his generational generalizations simply can't stand to hear the truth ("anyone with a snarky opinion [...] labeled as a douche -- case closed").

The author has been talking about this "Generation Wuss" things for years now (https://twitter.com/BretEastonEllis/status/26825707812724736...). The article is just a longer version of that tweet. Juvenile and utterly without substance.