First letter of each paragraph = "SSL TLS FREE".
> Finally, for people who like puzzles we've left a clue to our announcement right here on this page. With a little lateral thinking you may be able to figure it out.
StartSSL is nice because you don't need create a csr. But Cloudflare could make it simpler still, since you've already got domain-level verification through them implicitly. And if you need a better trust chain for your certs, then you can provide your own.
This just got even more exciting!
You should though.