How much money does an article or a youtube video generate? It seems that this one article alone must have cost thousands of dollars in equipment alone.

And while the iphone 6 bend video on youtube has almost 40 million hits now, the unbox therapy user who uploaded it hits less than 500.000 views on average for their other videos. I'm willing to believe that 40 million views on youtube can be monitized to pay for more than an iphone 6, but I'm not so sure about the 2-300k, so it seems like quite the investment to go around breaking phones.