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Great concept, implementation look very nice, change your intro video. You're giving me a product tutorial when what I want is to understand the use cases and benefits. I don't care about how to use it (yet), I want to know why to use it. Also, please lose the background music - very distracting in a tutorial.

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Excellent point. The video totally misses the "why" of this product.

Very difficult to get non technical peeps just suddenly ditch spreadsheets.

I think a focus on a specific use case i.e job would be better approach. Seems to be to broad in terms of the jobs that it is addressing.

Hi, good point--we have a template gallery that shows the "why" use cases https://airtable.com/templates

And also are building out a few dedicated pages for the most common use cases like the job applicant tracking one you described: https://airtable.com/applicantTracking/a3sz9t7b

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