Amen. We need a word to distinguish someone who founds a startup with a brand new product nobody's ever seen before and aims for high growth from the person who opened a bakery on the corner. That word happens to be "entrepreneur" and I don't have a problem with someone making that distinction in conversation if used correctly.

Ironically, I have a problem with geeks using the word "silly" and "it's" when they mean "its", as OP did.