I cannot imagine drinking an average of 10 drinks a day.
Even playing with the numbers a little bit: if you were to have five drinks every weeknight (which seems doable, but still high), it would take more than 20 each night of the weekend to hit an average of 10, which seems unreasonable.
So, three questions:
1. Anecdotally, is anybody else having this reaction?
2. Has anybody found the raw data? The linked summary of the original study is not very helpful. I'd like to look at the area of this data that spans the 20%-10% range more closely. The jump between the two categories is huge, and it seems to me that about halfway between (so, say, 35 drinks a week) fits where I would expect there to be a band of heavy-drinking culture. Is there demographic or age data in the study?
3. Given that this is a summary of the way a book that is trying to make a political argument represents these data, has anybody seen a different analysis of the same study?