Why do you think Javelin is not suited for the broad market?
So, disregard the average user. Market this as a paid product which offers a superior web browsing experience for the technology connoisseur and the privacy concious. These people, on average, have a lot more money, are easier to sell this product to, and don't mind paying.
Another reason to just charge money for this is that this provides assurances about your income stream which should mean that you are less likely to consider anti-user practises in order to generate income at some point in future.
http://en.wikipedia.org/wiki/BrowserChoice.eu
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers#His...