Yes, if you're selling subscriptions. SEO is not meant to maximize subscription revenue, but to get people to click for free, aka ads. Which will it be for them?

Two recent pieces are leading me to believe that NYT is floundering around, without a real cohesive online strategy, still:

[1]http://www.cjr.org/the_audit/the_new_york_timess_digital_li....

[2]http://www.cjr.org/the_audit/the_new_york_times_cant_abando....