Growth Hacker Interview Morgan Brown

0:00 – Intro

0:45 – Favorite aspects of working for a startup

2:15 – What problem is Qualaroo trying to solve?

3:01 – HotelTonight Optimization Example

6:13 – NPS Surveying

11:00 – Importance of Qualitative Testing – Getting feedback from the right people. Sign-up funnel optimization.

14:00 – Morgans’ CRO Stack and why you should tie A/B testing to your ultimate business goals.

18:50 – HubSpot and how free tools are a growing trend in content marketing.

23:09 – Airbnb Case Study on GrowthHackers.com and the Professional Photos Experiment.

28:30 – Problems with growth as an industry and the perception that growth is free.

30:06 – ScoreBig customer referral program optimization example.

40:22 – GrowthHackers.com Conference in London Oct 28 – Speaker Lineup.