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What a crappy design. If I scroll down and there is an image, I have to scroll further (without visual indication) and then the text will float over.

I have seen this design now on multiple pages, how is this called? IMHO it is a terrible user experience.

//edit: No, really, what's the idea? It really messes up the scrolling experience.

I think this is a style inspired by The New York Times' "Snow Fall," but this instance is not as good. http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunne...

Its not made to be usable, but to LOOK GOOD at first glance on the ipad.

web 3.something baby :/