I have NO idea what this is about.

Nice design though.. so that intrigues me. I'm guessing some sort of social networking, but there's no way you're going to force me to sign up before I find out what you site's about.

Tell me, if it is a SN site, how do you get your first 10,000 users, so it gives the slightest chance of me finding someone I want to network with?

Assuming that you started on day one, with just your nearest and dearest signed up, where do you get your real customers (are they customers I still don't know if you're providing some sort of service) or users from? I'd love to know.