- each such new rule on broadband providers brings closer the day the FCC adds content-censorship rules to internet communications, as the FCC already applies to broadcast TV, and as other nations -- even those we don't think of as especially prone to censorship, like Australia -- have started to apply to the internet
- this closes off potential business models for upstart bandwidth and content providers. Oh, incumbents will be sure to have their preferred models interpreted as being in compliance. Disney's ESPN360 will still be able to negotiate ISP-by-ISP video access [1]; Google will still be able to pay ISPs to install its edge caches so Google's traffic is the fastest on the internet [2]. But if an upstart wanted to offer "free" broadband subsidized by sponsoring sites -- for example, a service offering 6Mbps to paying sponsor websites, 128Kbps to everyone else -- that'd be unfair discrimination, until sufficient lobbying/donations occur to get a favorable FCC ruling.
The only good thing I see in the rules is Genachowski's second rule, "broadband providers must be transparent about their network management practices." Transparency can help consumer activism and competitive choice control abuses better than any agency rulemaking.
[1] http://www.wired.com/epicenter/2009/06/cable-isps-see-net-ne...
[2] http://googlepublicpolicy.blogspot.com/2008/12/net-neutralit...