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I was hoping they will rebrand iTunes into Beats, iTunes feels really tired as a brand. Beats is fresh. But I guess I was wrong, let's see what they will come up with. All new iTunes with curated playlists would also be great.

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IMHO, that would be incredibly foolish. Business 101 here. You don't throw away a billion dollar brand. What you call "tired", I call 90%+ brand awareness.

(Found a 2008 study with iTunes at 82% awareness).

Personally, I'd rather they merge the streaming service into iTunes.

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