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Out of interest then, how do people hear about your SaaS? Word of mouth and Google searches only?

I run a low-budget (<$1000/mo) PPC and retargeting ad campaign which is where most of the first customers came from. Today, at least 80% of new signups are either referrals (word-of-mouth, or articles/blogs/tweets written by current and past customers) or from organic search. The #1 keyword in my paid PPC campaign is just the brand name.

It helps that the product is really great, too.

the pre, during and after service enhances the product and amplifies the experience

Good stuff. Assume Improvely is your Saas. You do realize that marketers/agencies are very active in social media, blogging, etc. I can think of over 100 blogs that would write about you: conversionxl.com, okdork.com, quicksprout.com, kissmetrics.com, etc, etc.

I'm sure if you created a SaaS for X, where X = farmers, or or home funeral owners, or home contractors, you would not have that luxury. So it definitely depends on the space, and for most people, your strategy simply would not suffice... not even close.

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