How Not to Lie with Statistics: Avoiding Common Mistakes (1986) [pdf]
dash.harvard.edu
dash.harvard.edu
With all the data collected by tech companies these days, I'd be worried about other problems. It's easy to dig through loads of variables looking for correlations, and you'll inevitably find false positives. If you dig deep enough in your data, looking for differences in conversion rates between Southeast Asian Chrome users and Nordic users of Opera Mini, then you'll also have poor statistical power and end up with wildly exaggerated results.
(I am slightly biased here because I have written an entire book on the subject: http://www.statisticsdonewrong.com/)
Your book looks like a good read. It's always nice to see someone talk about stopping rules in particular, which is one of the nastiest problems in experiment design for both practical and theoretical reasons--the practical problem is really one of economics, and we just don't train researchers properly for that.
The problem continues, for sure!
There seems to be a fairly common error within:
> One 1992 telephone survey estimated that American civilians use guns in self-defense up to 2.5 million times every year – that is, about 1% of American adults have defended themselves with firearms.
We cannot simply divide the event count by the population count, because a single person may have used a gun more than once in a year. In fact, someone who has used a gun during the year is more likely to use one later in the year than someone who has not yet used one, because some people live in dangerous areas, are themselves belligerent, or both.
About the error you mention - I think you are right - but the author brings up the ~1% because he is talking about 'base rate fallacy' - he wants to say that the errors from the 99% of the population will swamp the true signal from the 1%. So his ~1% number is likely qualitatively ok for what he is using it for. It should still be reworded though - one wants 0 errors in a book about statistics mistakes :)
Cross-validation?
http://en.wikipedia.org/wiki/Cross-validation_%28statistics%...
https://osc.hul.harvard.edu/dash/open-access-feedback?handle...
Hopefully they're getting positive response to open access, and see that both the academic community and public benefit from more open access.
In 1900, about 4 percent of the U.S. population was older than 65. Today, 90 percent of all babies born in the developed world will live past that age.