Sorry if I'm missing something, but shouldn't this be called "Keyless TLS" as CloudFlare uses TLS and not SSL for this program?
"This may seem confusing at first, but makes sense since TLS is just a minor update to SSL 3.0. Subsequent versions of TLS have followed this pattern. Since TLS is an evolution of the SSL protocol, people still use the terms TLS and SSL somewhat interchangeably."