Impact of Unilateral Price Policies

I posted this because, although the article is pretty clearly biased in favor of this price fixing methodology in this case, I found it interesting from a business perspective.

The belief I've heard most commonly is that the practice outlined in the article is price fixing, and is therefore illegal. It would appear that Leegin Creative Leather Products Inc. v. PSKS Inc., 2007 hasn't been applied in any major retail circumstance; otherwise I think knowledge of this exception to anti-trust would be more common.

Contact lens use is widespread enough that this may hit the mass media at some point, and I think we may even see a lawsuit that challenges the assertion that contact lens consumers benefit from RPM.