Because of this you can just throw things together and get great results, where in other systems you might need to use external libraries or otherwise have to deal with high-ceremony architecture (I'm looking at you, OOP).
So I think the difficulty for newcomers is recognizing that "there is no spoon" and that you're entirely welcome to just start flying around like this:
https://www.youtube.com/watch?v=CnuquqR7QOQ
The language itself is simple, I think. But I could see how the APL-ish/functional aspect of it could seem abstruse to new people.