How to Divide an Imaginary Pie

Note that I originally submitted this through NPR's Planet Money podcast URL (http://www.npr.org/blogs/money/2014/09/17/349034928/episode-...), but I switched it to this one because this one has more in-text description, and I think it makes sense to use the startup itself.

I imagine that most HNers will be enormously frustrated listening to this episode - I was. Alex Blumberg very much doesn't get it, until he (pretty much) does. The split they end up with, 60/40, is more reasonable, but I would have argued for 50/50. I think that the reasons for that are quite well-trodden on HN. In short, if you want a true co-founder, who will assume the same risk and responsibilities, then I think it's best to represent that in the equity split. I was frustrated that Alex recognized the relationship and marriage parallels, but didn't follow through on that analogy to the equity split.

(I have pretty much zero credentials for having this opinion, but I'm surprised to find I do have an opinion on the matter.)