This is key. The way we engineer software and services can have a major impact on the war against overly invasive government requests. We know that these requests will come; it's our responsibility to design things in a way that protects customers from our legal obligations when confronted with them to the greatest extent possible.
While this certainly serves their own interests, kudos to Apple for baking this type of consideration into the basic iOS design. They should and will be financially rewarded for it.