Yeah, the parallel to biology does kind of break down in your 3rd paragraph, since the mapping from genotypes to phenotypes tends to magnify small changes in the former to become large changes in the latter. Is there something in the world of memes that's isomorphic to that mapping? I can't think of one.
On the whole, though, I had a similar response to the original question: technology has increased the rate of copying, and the reach of any given meme. I grew up in Podunk, Nebraska as the lone atheist in a town of 180 Lutherans and Methodists and I recall being frightened of holding beliefs that were so different that they didn't even appear on television at the time.
Today any belief is at your fingertips. I'm still shocked that we've come so far that Bill Maher's "Religulous" was in general release! The environment in which memes compete today is far more interesting. It's as if millions of little disconnected lakes have suddenly become one, connected ocean.
Edit: I honestly don't understand how amichail could think that creativity has slowed down. More people than ever are using technology right now to create & share videos, songs, podcasts, programs, essays, fiction, art, and conversation online. I'd love to see the color of the sky in your world. ;-)
While you're right that technology has increased the fidelity of replication, that leaves out the process of how a human accepts/rejects/morphs the information. Have you never encountered the word "meh" online?