According to this story [1], in 2012 airlines made just $0.37 per passenger trip. So, while I think the inefficient pricing is in need of repair, to say that prices are too high, is unfortunately not true. I hate paying for transcontinental flights as much as the next guy, but what other way can you cover 3000 miles that cheaply and quickly?
[1] http://online.wsj.com/articles/peter-thiel-competition-is-fo...