When I viewed the vids on the page, my first thought was...

* - wait, isn't that the guy from that 1-in-all credit card startup that got featured on HN about 6 months back? ...I thought he was an employee or owner of that biz. - *

I couldn't remember the startup's name, but I sure did recognize the guy's face. And associated the startup's brand with something that is being used on many other projects.

But then again, 99.95% of the people that view these vids might not be in the HN or startup space.