Not sure I understand. What does the actor in the commercial have to do with the product? (disclosure: Navdy investor)
For some reason when I see a startup video I associate the main "actor" as the CEO/founder vs when I see a TV commercial for some MegaCorp I instantly know they are actors.
Maybe it is just a bad stereotype I hold of beard+glasses = techie
Perhaps, something akin to actors getting typecast into certain types of roles throughout their careers (grumpy-bloke, evil-bitch, hipster-douche, vaporware-shill).
BTW, these are just examples and not a reflection on Adam Lisagor or his work!
I do have a reputation for picking strong contenders, and that has probably been my best asset in bringing interesting new projects. If it starts to happen a lot, that my clients fail to deliver on the promises they ask me to make, then I have to adjust. But for now, my track record is pretty shiny.
For the record, I've liked your work since the days of the first Square video. If I were Roger Ebert, I'd say: "Two thumbs up!".
Now, one last question, who do I write to for an autographed DVD with all your vids? (Or even some shiny autographed schwag from some of the strong contenders?).
Why, if you must ask, is because advertising is a personal interest of mine and you are creating your own new niche there.