Whether oxidation or reduction is taking place during the melting process is determined by the amount of oxygen arriving via the air blast; too much oxygen and you get a hot oxidizing atmosphere, which oxidizes both my iron crucible and the top of the melt. Too little oxygen and you can actually get a reducing atmosphere, the furnace runs a bit colder, less heat escapes through the flue. So it's a tricky balance to strike and I'm still fine-tuning it.
I add potassium chloride and sodium carbonate to flux the melt and remove dissolved hydrogen; the KCl helps keep more aluminum oxide from forming apparently, though some home foundry sites report that they don't see a difference if they skip that step. Both chemicals are cheap, so I'm not too concerned.