How We Really Use The Web [pdf]

I don't think the PDF offers any new insights for existing web developers, but nice to emphasise it nonetheless. The F-Shaped reading (http://www.useit.com/alertbox/reading_pattern.html) and banner blindless (http://www.useit.com/alertbox/banner-blindness.html) findings by Jakob Nielsen are equally relevant and contain more data.

And the web is not keen on PDF. Oh the irony.

From Krug's Book "Don't Make Me Think" http://www.amazon.com/Think-Common-Sense-Approach-Usability/...

A must read.