Announcing $100,000 for Startups on Google Cloud Platform
googlecloudplatform.blogspot.com
googlecloudplatform.blogspot.com
So, this is more likely $30K worth of costs to google rather than what you get for it and once you're on that stuff and need to scale the lock-in you'll experience is going to be worth a lot more than that $100K to you.
Remember how people get started on crack, the first pipe is always free.