Before Incorporating a Social Mission [in Your Startup], Consider These 5 Things

Interesting article from a small non-tech company out where I live, Cotopaxi. They're a SLC area outdoor-gear manufacturer with a fairly creative take on their social mission, and they're off to early success thus far. I thought this might be of interest to some of the more "social-responsibility" related startups around here.

As an aside from a skier/climber, their technical packs are of very high quality and priced attractively compared to established equivalents like Mountain Hardwear, Black Diamond Equipment, etc. Their technical outerwear is brand new so I can't rate it yet, but it's at least priced competitively.