In this case, the click bait is so horrible that I still remember the last time it made the rounds. Fool me twice...can't get fooled again.
At least it sort of defied Betteridge's law.
Agreed. Click bait.
The problem with click-bait is that it's so omnipresent with websites like BuzzFeed that if a journalist uses a non-factual title for an opinion piece, people say it's click bait. IMHO it's really fine in that case.
This is different. The article didn't even answer the question.
This. It does not deliver on the promise in the headline, and the headline exists only to make you simultaneously infuriated, confused or curious. If someone posted a comment with those properties they would be banned from HN.