I think he meant "Intel paid off a lot of Chinese manufacturer to make them start using Atoms", and it only cost them $2B so far.
http://www.extremetech.com/extreme/186367-intels-mobile-divi...
http://www.kitguru.net/components/cpu/anton-shilov/intel-sel...
Their biggest success is some fly by nights nonames announcing one off $65 tablets.