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They don't have to worry about losing any customers to Android though, because nobody makes a 4" phone anymore. Unless you're looking for some Chinese generic with a 320x240 screen and no reviews.

I don't get this trend. I just want a phone that does calls/texts, maps, alarms, music, and occasionally browses the web. Why does it need to be enormous?

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I would venture the trend is because there are consumers (maybe a significant percentage) who, when comparing different options, simply make a choice based on "bigger is better".

Which means that their marketing, as good as it is, is no longer enough to overpower the "larger numbers are better" instinct of undecided buyers.

The Sony Xperia Z1 Compact has a 4.3" screen, seems to be the smallest high-end brand name phone out.

Guess I'm hanging on to my 3.5" 4S until it dies, and then probably trying to fix it for as long as I can :-\

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