For example, imagine walking down the street towards your destination and feeling the right side of the watch vibrate to signal that you should turn right.
If your watch can communicate contextual information related to your intention and local then it will be superior to (1) wearing a socially inappropriate device like the Google Glass, (2) being called out to by a device, (3) fumbling in your phone in order to then open the correct app.
Apps that correctly use haptic feedback should be able to silently and subtly give users superpowers without forcing them to clumsily interact with a product.
I actually wrote about the benefits of this back in 2012 [0], though I was talking about phones and notification fatigue back then (and not leveraging Future Interface style stuff.)
[0] http://sebinsua.com/your-thigh-as-an-interface-from-your-pho...