Since the iPhones that have NFC also have TouchID, they can authenticate you instantly without resorting to a PIN. If it works as advertised, it will be a huge improvement over Google Wallet.
(I still think Square got closest to an ideal payment scheme with Pay with Square, where the cashier verifies your face to charge you without requiring you to pull anything out. Too bad they broke it by requiring you to pull out your phone to check-in before it would work.)
For me, it might not take much - just Walgreens, some supermarkets, and a decent number of local restaurants supporting this might be enough to allow me to leave my wallet at home on a typical workday. Ironically the one card I'd probably still need, my transit card (Clipper), I assume also uses NFC of some sort. It'd be nice if the new iPhone's NFC feature could support that as well.
1. Timing - 2011 (Wallet release) seems early for consumer NFC, not to mention smartphone penetration ([1] ~30% 2011 to ~70% 2014) and mass market comfort with mobile transactions (Uber, etc.) Wallet may just have been launched too early, they may have educated the market rather than capitalized on it.
2. Existing credit card info - many consumers already give Apple their CC info and payments (iTunes). I can only think of a few examples where you pay Google (Adwords, Google Play) and they are less commonly used.
3. Hype factor - Apple has some magic when it comes to hyping consumer products and services. Google has some of this, but I don't think it's nearly as much, especially with the general population (i.e. non-developers).
[1] http://www.gsmarena.com/asymco_pricing_doesnt_affect_smartph...
So if you get a new iPhone, you're ready to start using it almost immediately. I'm sure I'll use it.
With Android, Google has to get you to sign up for wallet and get you to know that you should want to. Plus you had to have a phone that supports it (I don't know how common that is among high end Android phones).
This is one of those situations where "just being Apple" is a huge advantage.
http://secureidnews.com/news-item/host-card-emulation-enable...
A payment system that wasn't cooked up by weirdos would include actual security features such as your phone's display shows the amount of the transaction and you enter pin or password or other knowledge and your phone signs the transaction. That would be nonrepudiable and you could clear such transactions at negligible cost because there's little risk.
Square, which isn't exactly winning out there, at least does include a modest security feature of displaying the picture of the authorized card user on the terminal.
As for the rest of your comment, I don't think you're doing any risk modeling.
I have $0 fraud liability on all my cards. When fraud occurs, it takes a couple minutes to dispute a transaction. Even when it was a debit card, my credit union immediately gave me a provisional credit for the disputed amount while they investigated. The total cost to me for fraud is no more than a few minutes of my time. I have little reason to care about security.
Banks care about profit. What makes you think they haven't considered tighter security measures, and found that the cost of implementing them (including the inconvenience to consumers and resulting lost revenue) outweigh the savings from reduced fraud?
In any case, hopefully this will force the industry to move forward, particularly on Android.
If merchants are getting new credit card terminals anyhow, it seems likely they'd get NFC compatible ones.
I noticed that the Whole Foods near me just changed their credit card terminals a couple of weeks ago...
I don't know enough about chip and PIN to say if it's possible, but I'm hoping that means they'll eventually move to adding a PIN too.
All that said -- my iPhone 5 is coming off contract in a few weeks now and I definitely plan on picking up an iPhone 6; I'm looking forward to seeing how well Pay works.
Yep, Whole Foods near me has as well. Also Walgreens near me has new terminals too.
The only place it won't work at all is self-service kiosk.
Can you explain how they are the same?
1. upload your Credit/Debit card info to an app(passport/wallet)
2. your phone must have NFC.
3. pay with your phone at a NFC capable terminal.