I think I'm missing something on this, but how is it possible Apple isn't storing credit card information on the device or their servers? How are they connecting the payments you make with Apple pay back to the credit card you choose to use.
Due to EMV liability shift, tokenization, windows xp deprecation (as well as a number of other changes in the payment industry), merchants now have the catalyst to look at other solutions. This has opened the door for everything from POS to payment terminals to hand held registers. By lowering the bar of PCI compliance and risk, it opens up the sector to other devices and applications that do not need to meet the bars of payment compliance.
PAN = primary account number.
EMV = Europay, MasterCard, Visa. http://en.m.wikipedia.org/wiki/EMV